Austin, TX
The 2024 Kendra Scott Fall Collection told a story of vintage metals, symmetrical geometric shapes, and earthy stones.
Floor Map Layout: We will be exploring my edits made to the "Otherworldly Metals" 1 & 2 displays.
Initial directive for a round table option for the "Other Worldly Metals" Collection with suggested placement of eyewear, marketing, product and fixtures.
Otherworldly Metals 1: Pre-Revision This was the visual direction headquarters approved. However, the table seemed to have too much negative space and limited the items that were included in this launch. I decided to remove the "front & back" display and do an all-front display instead.
Otherworldly Metals 1: Revised With an all-front display, customers aren't forced to walk behind the table (a much more restricted space) and can freely interact with the jewelry, with more options displayed.
Otherworldly Metals 2: Front View, Pre-Revision This second display also initially had a front & back option. Although cohesive, I wanted to create a consistent story with an all-front visual direction for a more efficient and enjoyable shopping experience.
Otherworldly Metals 2: Back View, Pre-Revision
Otherworldly Metals 2: Revised With limited space for the eyewear fixtures, I decided to put the highest invested style to the far right as its own "spotlight", while layering the other 2 eyewear options to the left (also where there is a view from the exterior of the store). This table reflected the "cool tone" options in the stone colors while the Otherworldly Metals 1 table offered warmer tone options.